Tuesday, May 29, 2012
GOING GREEN:Students get to earn points for every beverage carton recycled
NESTLE (Malaysia) Bhd and Tetra Pak (Malaysia) Sdn Bhd have rolled out a first-of-its-kind recycling vending machine in 20 schools in the Klang Valley, as part of both companies’ efforts to inculcate the habit of recycling among schoolchildren.
This initiative will reach out to approximately 43,000 students.
These beverage carton recycling vending machines were deployed to 14 Tesco outlets and five schools last year during a two-month recycling campaign which saw 324,000 used cartons being collected.
“We believe that education on environmental sustainability should start at a young age and what better way to nurture this awareness for the environment than in schools.
“As the world’s largest food manufacturer and leader in Nutrition, Health and Wellness, we want to play a big part in educating young Malaysians on the importance of preserving their environment.
“Through this sustainability programme, we believe that it will further increase environmental awareness among our younger generation,” said Nestle Liquid Drinks business manager Teo Heng Keat said.
As an additional incentive to boost the beverage carton recycling initiative, each student will be given a swipe card designed specifically for use with the recycling vending machine in their school.
Students will earn points for every used beverage carton that is recycled, and the points will be recorded when the swipe card is used at the vending machine.
The accumulated points will entitle students to redeem gifts which are jointly sponsored by both Tetra Pak and Nestle.
“The recycling vending machine is just one of many platforms that we utilise to reach out to consumers.
This initiative provides another opportunity for us to build awareness on the lifecycle of a beverage carton and reinforces our commitment on environmental sustainability,” Tetra Pak communications and environment director Terrynz Tan said.
“For example, if each student in every participating school recycled one used beverage carton each school day for a whole year, we would be looking at a potential collection of 8,729,000 pieces of used beverage cartons from this initiative alone.”
SK Sri Kelana has been one of the most active schools in carrying out environmental sustainability programmes.
SK Sri Kelana teacher Ong Kien Eik said efforts by companies such as Nestle and Tetra Pak to instil environmental awareness among the young should be lauded.
“We have been actively engaging our students through various programmes including our Smart Rangers Club which empowers students to take ownership of environmental initiatives such as water conservation and recycling,” said Ong
To support the deployment of these recycling vending machines, both Nestle and Tetra Pak will continuously engage all 20 participating schools in various activities to reinforce the recycling habit among students and further encourage the collection of used beverage cartons.