Sunday November 18, 2012
THE recent “Out of the Carton: Eco Design Competition 2012” saw many creative entries from both primary and tertiary level students.
Launched in June this year, the competition challenged participants to think differently and conceptualise recycling design ideas fashioned primarily out of used beverage cartons.
The designs had to conform to the themes of “My Favourite Toy” and “Protect What’s Good” for the Junior and Senior categories respectively.
“The company’s environmental sustainability efforts to reduce beverage carton disposal to landfills includes the promotion of extending the life cycle of a beverage carton beyond its primary use.
“The competition is one of our many initiatives to engage the younger generation and raise awareness about environmental sustainability,” said Tetra Pak (Malaysia, Singapore, Philippines) Sdn Bhd managing director Gaine Clarke.
Adding that they were astounded by the creativity displayed in the entries, Clarke also thanked the Malaysia Design Council for their support as the competition’s curriculum partner.
Pleased with the company’s efforts, the council’s senior general manager Futom Shikh Jaafar said the council is always on the lookout to support programmes and initiatives that will nurture the growth of the local talent pool.
First prize in the junior category went to Nur Natasya Amera Azman’s “Doll House”.
The house was a beautiful piece of work crafted from different sizes of used beverage cartons.
Meanwhile, the senior category saw Malaysian Institute of Art student Lee Jie Teng coming out tops with his “Folding Night Lamp” that was inspired by a Chinese folding fan.
Top awards for both the junior and senior categories include cash prizes totalling RM8,000, as well as a local educational trip and a paid trip to Singapore respectively.
Additionally, the council also awarded a RM5,000 cash prize under a special category called “Best Potential Design”.
There were also People’s Choice Award winners for both categories, based on Facebook public votes and on-site votes during the Finalists Exhibition at Publika, Kuala Lumpur.